Study

This programme provides students with a fundamental broad-based knowledge, both academic and vocational, of the complexities of business in the marketplace. This programme is designed such that it emphasises the practical application of skills desired by the marketing industry. Students will be equipped with a strong analytical and strategic mind to achieve results desired by an organisation with unique approaches. This programme emphasizes on digital marketing aiming to realize a business’s growth potential.

Level 1

• Academic English
• Introduction to Business
• Business Accounting
• Management Information System
• Fundamentals of Management
• Introduction to Event Management
• Introduction to IT
• Business Ethics
• Business Communication (Digital Communication Tools)^
• Macroeconomics
• Product Innovation and Management
• Consumer Behavior
• Marketing Strategies (Social Media Marketing)^

Level 2 

• English For Business
• Principles of Marketing
• Business Statistics
• Public Relations
• Microeconomics
• Human Resource Management
• Introduction to Finance
• E-Commerce (Online Content & Media)^
• Fundamental of Logistics
• Digital Marketing^
• Service Marketing
• Sales Planning & Operations
• Integrated Marketing Communication^
• Marketing Research

General Courses (MPU)

• Bahasa Kebangsaan A/ Presentation Skills
• Community Service
• Introduction to Cultural Studies
• Philosophy and Current Issues/ Bahasa Melayu Komunikasi 2

^Subjects emphasizing on Digital Marketing