Diploma in Marketing (Emphasis on Digital Marketing)
Marketing analysis and report
Approval Code
KPT/JPS(R/342/4/0121) (MQA/FA4494)09/24
Course Mode
Full Time
Course Duration
2 Years
Course Location
Kuala Lumpur
January, May, July and September

* This programme achieved a 100% graduate employability score in the Ministry of Higher Education’s Graduate Employability 2020. (Source: ge.mohe.gov.my/)

Course Overview

This programme provides students with a fundamental broad-based knowledge, both academic and vocational, of the complexities of business in the marketplace. This programme is designed such that it emphasises the practical application of skills desired by the marketing industry. Students will be equipped with a strong analytical and strategic mind to achieve results desired by an organisation with unique approaches. This programme emphasizes on digital marketing aiming to realize a business’s growth potential.

Professional Certification

Partnering with industry leaders, UCSI College offers an exceptional opportunity for students to elevate their professional skills. These programmes are tailor-made to upskill students like you, equipping you with the expertise need to excel in the competitive job market while opening doors to a multitude of professional opportunities.

Industry Partners:

Entry Requirements

Academic Requirements
SPM / O-Level
3 credits in any subjects
3 credits (B6) in any subjects
  • Completed relevant certificate programme from recognised institutions
  • Other equivalent qualification recognised by Malaysian Government

Courses Offered

Level 1

  • Academic English
  • Introduction to Business
  • Business Accounting
  • Management Information System
  • Fundamentals of Management
  • Introduction to Event Management
  • Introduction to IT
  • Business Ethics
  • Business Communication (Digital Communication Tools)^
  • Macroeconomics
  • Product Innovation and Management
  • Consumer Behavior
  • Marketing Strategies (Social Media Marketing)^

Level 2 

  • English For Business
  • Principles of Marketing
  • Business Statistics
  • Public Relations
  • Microeconomics
  • Human Resource Management
  • Introduction to Finance
  • E-Commerce (Online Content & Media)^
  • Fundamental of Logistics
  • Digital Marketing^
  • Service Marketing
  • Sales Planning & Operations
  • Integrated Marketing Communication^
  • Marketing Research

General Courses (MPU)

  • Bahasa Kebangsaan A/ Presentation Skills
  • Community Service
  • Introduction to Cultural Studies
  • Philosophy and Current Issues/ Bahasa Melayu Komunikasi 2

^Subjects emphasizing on Digital Marketing

Fee Structure

Local Students

Approximate Tuition Fees:


International Students

Approximate Tuition Fees:


International Progression Pathway

ProgrammeUniversityCountryPathwayFee (Yearly)
BBus in MarketingMurdoch University Australia Diploma +2 yearsAUD26,800 - 30,800 / SGD14,800
UAE & SingaporeDiploma + 1.5 years

BA (Hons) Digital Marketing

University College Birmingham

United Kingdom

Diploma + 1 year


BA (Hons) Business and Marketing Management

Oxford Brookes University

United Kingdom

Diploma + 2 year


BA (Hons) Digital Marketing

BA (Hons) Marketing Management

Student Testimonial

All information is correct at the time of upload and UCSI College reserves the right to make amendments without prior notice.

UCSI College
Wisma UCSI, Lot 39890, Jalan Cerdas, Taman Connaught, 56000 Cheras, Wilayah Persekutuan Kuala Lumpur.

Course Enquiry: (+603) 9078 2033

Course Enquiry (WhatsApp):
(+6011) 3530 8837 | (+6011) 3512 7264 | (+6011) 3509 8769

Fax: (+603) 9078 2032

Email: [email protected]