Study

Marketing Management and Business combines a wide learning of business with special areas in marketing. Students will gain a comprehensive understanding of marketing research and planning, with further module options digging down into areas including retail marketing, relationship marketing, content marketing, buyer behaviour and customer experience. Thanks to the 50-50 split between marketing and business studies, you’ll be well-placed to choose a career path in either discipline following your graduation – from specialist marketer to broader business roles.

Year 1

• Introduction to Business
• Office Application
• Basic Practices of Marketing
• Microeconomics
• Financial Accounting 1
• Business Communication
• Business Mathematics
• Fundamentals of Management
• Management Information Systems
• Macroeconomics
• English for Business

MPU Subjects

• Penghayatan Etika dan Peradaban (Local Student)
• Philosophy and Current Issues

Year 2

• Introduction to Finance
• Business Law
• Entrepreneurship
• Quantitative Analysis with Excel
• Organisational Behaviour
• E-Business Operations
• Human Resource Management
• Operations Management in Business
• Business Ethics
• Management Accounting 1 

MPU Subjects

• Bahasa Melayu Komunikasi 2 (International Student)

Year 3

As required by respective programmes at Northumbria University. Please visit here for updated modules or contact our counsellors at [email protected] for more info.

*Subjected to change annually or contact our counsellors at [email protected] for more info.