Study

Digital Marketing is a course that will challenge and forge a forward-thinking curriculum for future proof graduates. From social media platforms to smartphones and tablets, the way customers interact with brands is changing beyond all recognition. Digital marketing is now pivotal to every forward-thinking organisation. With this degree, you will be equipped with the skills, vision and confidence to apply digital techniques as part of an integrated marketing and communications strategy.

Year 1

• Introduction to Business
• Office Application
• Basic Practices of Marketing
• Microeconomics
• Financial Accounting 1
• Business Communication
• Business Mathematics
• Fundamentals of Management
• Management Information Systems
• Macroeconomics
• English for Business

MPU Subjects

• Penghayatan Etika dan Peradaban (Local Student)
• Philosophy and Current Issues

Year 2

• Introduction to Finance
• Business Law
• Entrepreneurship
• Quantitative Analysis with Excel
• Organisational Behaviour
• E-Business Operations
• Human Resource Management
• Operations Management in Business
• Business Ethics
• Management Accounting 1

MPU Subjects

• Bahasa Melayu Komunikasi 2 (International Student)

Additional Course

• Product Management
• Marketing Intelligence
• Public Relations

Year 3

As required by respective programmes at University College Birmingham. Please visit here for updated modules or contact our counsellors at [email protected] for more info.

*Subjected to change annually or contact our counsellors at [email protected] for more info.