Digital Marketing is a course that will challenge and forge a forward-thinking curriculum for future proof graduates. From social media platforms to smartphones and tablets, the way customers interact with brands is changing beyond all recognition. Digital marketing is now pivotal to every forward-thinking organisation. With this degree, you will be equipped with the skills, vision and confidence to apply digital techniques as part of an integrated marketing and communications strategy.
Any equivalent qualifications recognised by MQA (subject to approval)
Note: *The requirement to pass Mathematics and English subjects at SPM can be waived should the qualification contain the Mathematics and English subjects with equivalent or higher achievement.
English Proficiency Requirement
A minimum score of Band 3 in MUET, 5.5 in IELTS or 51 in PTE Academic or its equivalent.
Pass with a minimum CGPA 2.00
IELTS Requirement 6.0 (waived if SPM/1119 English min C)
- Introduction to Business
- Office Application
- Basic Practices of Marketing
- Financial Accounting 1
- Business Communication
- Business Mathematics
- Fundamentals of Management
- Management Information Systems
- English for Business
- Penghayatan Etika dan Peradaban (Local Student)
- Philosophy and Current Issues
- Introduction to Finance
- Business Law
- Quantitative Analysis with Excel
- Organisational Behaviour
- E-Business Operations
- Human Resource Management
- Operations Management in Business
- Business Ethics
- Management Accounting 1
- Bahasa Melayu Komunikasi 2 (International Student)
- Product Management
- Marketing Intelligence
- Public Relations
As required by respective programmes at University College Birmingham. Please visit here for updated modules or contact our counsellors at [email protected] for more info.
|1st and 2nd Year at UCSI College|
|Tuition Fee (Local Fee)||RM 39,975|
|Tuition Fee (International Fee)||RM 44,100|
|3rd Year at University College Birmingham|
|Year 3 (International Tuition Fee)||£ 15 550*|
*Subjected to change annually or contact our counsellors at [email protected] for more info.