
Study

* This programme achieved a 100% graduate employability score in the Ministry of Higher Education’s Graduate Employability 2020. (Source: ge.mohe.gov.my/)
Course Overview
Our Diploma in Marketing provides students with fundamental broad-based knowledge, both academic and vacational of the complexities of businesses in the marketplace. This programme is designed in accordance with the BTEC Higher National Diploma that emphasises the practical appplication of skills desired by the marketing industry.
Entry Requirements
Qualifications
Academic Requirements
SPM / O-Level
3 credits in any subjects
UEC
3 credits (B6) in any subjects
- Completed relevant certificate programme from recognised institutions
- Other equivalent qualification recognised by Malaysian Government
Courses Offered
Level 1
- Introduction to Business
- Financial Accounting 1
- Principles of Marketing
- Business English
- Product Innovation and Management
- Management Information System
- Fundamental of Logistics
- Fundamentals of Management
- Introduction to Event Management
- Business Statistics
- Introduction to IT
- Business Ethics
- Academic English
Level 2
- Public Relations
- Digital Marketing
- Microeconomics
- Consumer Behavior
- Business Communication
- Human Resource Management
- Service Marketing
- Sales Planning & Operations
- Macroeconomics
- Marketing Strategies
- Introduction to Finance
- Integrated Marketing Communication
- E-Commerce
- Marketing Research
General Courses (MPU)
- Bahasa Kebangsaan A/ Presentation Skills
- Community Service
- Introduction to Cultural Studies
- Philosophy and Current Issues/ Bahasa Melayu Komunikasi 2
Fee Structure
Local Students
Approximate Tuition Fees:
RM26,165
International Students
Approximate Tuition Fees:
RM27,998
International Progression Pathway
Programme | University | Country | Pathway | Fee (Yearly) |
---|---|---|---|---|
BBus in Marketing | Murdoch University | Australia | Diploma +2 years | AUD26,800 - 30,800 / SGD14,800 |
UAE & Singapore | Diploma + 1.5 years |
All information is correct at the time of upload and UCSI College reserves the right to make amendments without prior notice.