Study

This programme provides students with fundamental broad-based knowledge, both academic and vacational of the complexities of businesses in the marketplace. This programme is designed in accordance with the BTEC Higher National Diploma that emphasises the practical appplication of skills desired by the marketing industry. 
 

Level 1

• Introduction to Business
• Financial Accounting 1
• Principles of Marketing
• Business English
• Product Innovation and Management
• Management Information System
• Fundamental of Logistics
• Fundamentals of Management
• Introduction to Event Management
• Business Statistics
• Introduction to IT
• Business Ethics
• Academic English

Level 2 

• Public Relations
• Digital Marketing
• Microeconomics
• Consumer Behavior
• Business Communication
• Human Resource Management
• Service Marketing
• Sales Planning & Operations
• Macroeconomics
• Marketing Strategies
• Introduction to Finance
• Integrated Marketing Communication
• E-Commerce
• Marketing Research

General Courses (MPU)

• Bahasa Kebangsaan A/ Presentation Skills
• Community Service
• Introduction to Cultural Studies
• Philosophy and Current Issues/ Bahasa Melayu Komunikasi 2

• UCSI University Bachelor Degree
• 3+0 Oxford Brookes University Degree Programmes
  • BSc (Hons) Accounting and Finance
  • BA (Hons) Business and Management