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Diploma in Marketing
Marketing analysis and report
Approval Code
KPT/JPS(R/342/4/0121) (MQA/FA4494)09/24
Classification
Diploma
Course Mode
Full Time
Course Duration
2 Years
Course Location
Kuala Lumpur
Intakes
January, May and September

* This programme achieved a 100% graduate employability score in the Ministry of Higher Education’s Graduate Employability 2020. (Source: ge.mohe.gov.my/)

Course Overview

Our Diploma in Marketing provides students with fundamental broad-based knowledge, both academic and vacational of the complexities of businesses in the marketplace. This programme is designed in accordance with the BTEC Higher National Diploma that emphasises the practical appplication of skills desired by the marketing industry. 

Entry Requirements

Qualifications
Academic Requirements
SPM / O-Level
3 credits in any subjects
UEC
3 credits (B6) in any subjects
  • Completed relevant certificate programme from recognised institutions
  • Other equivalent qualification recognised by Malaysian Government

Courses Offered

Level 1

  • Introduction to Business
  • Financial Accounting 1
  • Principles of Marketing
  • Business English
  • Product Innovation and Management
  • Management Information System
  • Fundamental of Logistics
  • Fundamentals of Management
  • Introduction to Event Management
  • Business Statistics
  • Introduction to IT
  • Business Ethics
  • Academic English


Level 2 

  • Public Relations
  • Digital Marketing
  • Microeconomics
  • Consumer Behavior
  • Business Communication
  • Human Resource Management
  • Service Marketing
  • Sales Planning & Operations
  • Macroeconomics
  • Marketing Strategies
  • Introduction to Finance
  • Integrated Marketing Communication
  • E-Commerce
  • Marketing Research


General Courses (MPU)

  • Bahasa Kebangsaan A/ Presentation Skills
  • Community Service
  • Introduction to Cultural Studies
  • Philosophy and Current Issues/ Bahasa Melayu Komunikasi 2

Fee Structure

Local Students

Approximate Tuition Fees:

RM26,165

International Students

Approximate Tuition Fees:

RM27,998

International Progression Pathway

ProgrammeUniversityCountryPathwayFee (Yearly)
BBus in MarketingMurdoch University Australia Diploma +2 yearsAUD26,800 - 30,800 / SGD14,800
UAE & SingaporeDiploma + 1.5 years

Student Testimonial

All information is correct at the time of upload and UCSI College reserves the right to make amendments without prior notice.

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UCSI College
Wisma UCSI, Lot 39890, Jalan Cerdas, Taman Connaught, 56000 Cheras, Wilayah Persekutuan Kuala Lumpur.

Course Enquiry: (+603) 9078 2033

Course Enquiry (WhatsApp)
Local Enrollment: (+6011) 3530 8837 | (+6011) 3512 7264
International Enrollment: (+6011) 3503 7101

Fax: (+603) 9078 2032

Email: [email protected]