Study

Our Diploma in Marketing provides students with fundamental broad-based knowledge, both academic and vacational of the complexities of businesses in the marketplace. This programme is designed in accordance with the BTEC Higher National Diploma that emphasises the practical appplication of skills desired by the marketing industry. 

Level 1

• Academic English
• Introduction to Business
• Business Accounting
• Management Information System
• Fundamentals of Management
• Introduction to Event Management
• Introduction to IT
• Business Ethics
• Business Communication
• Macroeconomics
• Product Innovation and Management
• Consumer Behavior
• Marketing Strategies

Level 2 

• English For Business
• Principles of Marketing
• Business Statistics
• Public Relations
• Microeconomics
• Human Resource Management
• Introduction to Finance
• E- Commerce
• Fundamental of Logistics
• Digital Marketing
• Service Marketing
• Sales Planning & Operations
• Integrated Marketing Communication
• Marketing Research

General Courses (MPU)

• Bahasa Kebangsaan A/ Presentation Skills
• Community Service
• Introduction to Cultural Studies
• Philosophy and Current Issues/ Bahasa Melayu Komunikasi 2